Michael's Center For Dental Excellence
Last Updated: January 2025

Privacy Policy

Your privacy and the security of your personal health information are our top priorities.

Michaels Center for Dental Excellence ("we," "our," or "us") is committed to protecting your privacy and maintaining the security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA) and maintain strict standards for protecting your Protected Health Information (PHI). This Privacy Policy supplements our HIPAA Notice of Privacy Practices, which you receive when you become a patient.

Information We Collect

Personal Information

We may collect the following personal information:

  • Name, email address, phone number, and mailing address
  • Date of birth and demographic information
  • Insurance information and payment details
  • Appointment scheduling information
  • Communication preferences

Health Information

When you become a patient, we collect:

  • Medical and dental history
  • Treatment records and clinical notes
  • X-rays and diagnostic images
  • Prescription information
  • Billing and insurance claims data

Website Usage Information

We automatically collect certain information when you visit our website:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on pages
  • Referring website and search terms
  • Click patterns and user interactions

How We Use Your Information

We use your information for the following purposes:

  • Treatment: To provide dental care, coordinate treatment, and maintain your health records
  • Appointment Management: To schedule, confirm, and send reminders about appointments
  • Payment Processing: To process payments and submit insurance claims
  • Communication: To respond to inquiries, send newsletters, and provide service updates
  • Website Improvement: To analyze website usage and improve user experience
  • Marketing: To send promotional materials about our services (with your consent)
  • Legal Compliance: To comply with legal obligations and protect our rights

Third-Party Services & Tracking

We use the following third-party services to improve our website and services. These services may collect information about your website usage:

Google Analytics 4 (GA4)

We use Google Analytics to understand how visitors interact with our website. GA4 collects information such as pages visited, time on site, and user demographics. This data is anonymized and used solely for website improvement.

Learn more: Google Privacy Policy

Google Ads

We use Google Ads for advertising and remarketing. Google may use cookies to show you relevant ads based on your website visits. You can opt out of personalized advertising by visiting Google's Ads Settings.

Opt out: Google Ads Settings

Google Tag Manager

We use Google Tag Manager to manage website tags and tracking codes. This service helps us deploy and update analytics and marketing tags efficiently without modifying website code.

Heat Mapping Tools

We use heat mapping software to visualize how users interact with our website. This includes tracking mouse movements, clicks, and scrolling behavior to improve website design and usability. No personally identifiable information is collected through heat mapping.

Go High Level CRM

We use Go High Level as our Customer Relationship Management (CRM) system to manage patient communications, appointment scheduling, and marketing campaigns. Information stored in our CRM includes contact details, appointment history, and communication preferences. Go High Level is HIPAA-compliant and maintains strict security standards.

Learn more: Go High Level Privacy Policy

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand website usage.

Types of Cookies We Use:

  • Essential Cookies: Required for website functionality and security
  • Analytics Cookies: Help us understand how visitors use our website
  • Marketing Cookies: Used to deliver relevant advertisements
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational security measures to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure servers and firewalls
  • Regular security audits and updates
  • Staff training on privacy and security practices
  • Limited access to personal information on a need-to-know basis
  • HIPAA-compliant data handling procedures

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

Your Privacy Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Restrict Processing: Request limitation on how we use your information
  • Data Portability: Request transfer of your data to another provider

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Michaels Center for Dental Excellence

12139 Cortez Blvd

Spring Hill, FL 34613

Phone: (352) 597-1100

Email: privacy@michaelsdental.com